- You are here - Nokia Middle East & Africa
About Nokia - Press Releases
- Show press release
CONSUMER SURVEY REVEALS MAJORITY OF PEOPLE DO NOT KNOW THEY CAN RECYCLE MOBILE PHONES
May 28, 2009
- Nokia collaborates with Emirates Environmental Group (EEG) to raise awareness on mobile recycling in the UAE and expand its take-back facilities -
Dubai, United Arab Emirates, May 24th 2009: Only 3% of people recycle their mobile phones despite the fact that most have old devices lying around at home that they no longer want, according to a global consumer survey released by Nokia. Three out of every four people added that they don’t even think about recycling their devices and nearly half were unaware that it is even possible to do so.
The survey is based on interviews with 6,500 people in 13 countries including the UAE, Finland, Germany, Italy, Russia, Sweden, UK, USA, Nigeria, India, China, Indonesia and Brazil. It was conducted to help Nokia find out more about consumers’ attitudes and behaviors towards recycling, and inform the company’s take-back programs and efforts to increase recycling rates of unused mobile devices.
In the UAE, around 65% of people said that when thinking of recycling, they do not think about recycling their old and unwanted mobile phones, with the majority keeping them lying around at home. This can be attributed to awareness levels regarding mobile phone recycling, with 59% admitting that they did not know that it is even possible to do so.
It is in this regard, Nokia and EEG are rolling out the Take Back Program to provide the community with the necessary information and to raise awareness on the opportunity to recycle old mobile devices and accessories. The initiative also falls in line with EEG's other environment initiatives in the UAE that address growing waste problem of the country and show best practices in resource conservation.
Mia Ranta-aho, Senior Environmental Manager, at Nokia Middle East and Africa said, "It is clear from this survey that when mobile devices finally reach the end of their lives that very few of them are recycled. Many people are simply unaware that these old and unused mobiles lying around in drawers can be recycled or how to do this. Nokia is working hard to make it easier, providing more information and expanding our global take-back programs.
"Today, we are further strengthening our take-back capability in the UAE to cover all our service centers in the country. If each of the three billion people globally owning mobiles brought back just one unused device we could save 240,000 tones of raw materials and reduce greenhouse gases to the same effect as taking four million cars off the road. By working together, small individual actions could add up to make a big difference," she added.
Mrs. Habiba Al Marashi, EEG Chairperson said, "We would like to encourage the community to support this Take Back Initiative which we are launching today as a direct response to the e-waste challenge. We are committed in addressing efficiently the recycling and or proper disposal of different materials to reduce the impact of waste on human health and the environment. We urge therefore the community to recycle their old mobile phones and accessories in order to produce new materials and reduce carbon emissions in the process".
Mia Ranta-aho added, "Using the best recycling technology nothing is wasted. Between 65 – 80 per cent of a Nokia device can be recycled. Plastics that can’t be recycled are burnt to provide energy for the recycling process, and other materials are ground up into chips and used as construction materials or for building roads. In this way nothing has to go to landfill."
The findings highlight that despite the fact that people on average around the world have each owned around five phones; very few of these are being recycled once they are no longer used. Only 3% said they had recycled their old phone. Yet very few old devices, 4%, are being thrown into landfill. Instead the majority, 44%, are simply being kept at homes never used. Others are giving their mobiles another life in different ways, one quarter are passing on their old phones to friends or family, and 16% of people are selling their used devices particularly in emerging markets. Up to 80% of any Nokia device is recyclable and precious materials within it can be reused to help make new products such as kitchen kettles, park benches, dental fillings or even saxophones and other metal musical instruments Nokia has collection points for unwanted mobile devices in 85 countries around the world, the largest voluntary scheme in the mobile industry. People can drop off their old devices at Nokia’s service centers, the EEG Office and Nokia Branded stores across the UAE. To find their nearest take back point people can visit www.nokia.com/mea/environment
To raise awareness about recycling, Nokia has been running a series of campaigns and activities to give people more information on why, how and where to recycle their old and unwanted devices, chargers and mobile accessories.
Did you know?
Tips how to use your mobile device the most energy efficient way:
About Nokia
Nokia is the world's number one manufacturer of mobile devices by market share and a leader in the converging Internet and communications industries. We make a wide range of devices for all major consumer segments and offer Internet services that enable people to experience music, maps, media, messaging and games. We also provide comprehensive digital map information through NAVTEQ and equipment, solutions and services for communications networks through Nokia Siemens Networks.
About EEG
The Emirates Environmental Group (EEG) is a voluntary, non-government organization (NGO) devoted to protecting the environment through means of education, action programs and community involvement. EEG is actively encouraged and supported by concerned local and federal government agencies. It is the first environmental NGO in the world to be ISO 14001 certified and the only organization of its kind in the UAE with accredited status to the United Nations Convention to Combat Desertification (UNCCD). In 2005 EEG was awarded accredited status to the United Nations Environment Programme (UNEP)’s Governing Council. It is also a member of the United Nations Global Compact and is a focal point for the Global Compact in the GCC States. EEG is also a member of the International Union for Conservation of Nature (IUCN). Emirates Environmental Group is open to men and women of all nationalities, as well as to public and private organizations, academic establishments and international institutions.
Media Enquiries:
Tala Toukan
Communications Manager, Lower Gulf
Nokia Middle East and Africa
Tel: +971 4 369 7600
Email: Tala.Toukan@nokia.com
www.nokia.com
Omnia Samra
Consultant for Nokia
Impact Porter Novelli
Tel. : +9714 330 4030
Email: O.samra@ipn.ae
Emirates Environmental Grou p
Tel: 04-3448622
Fax: 04-3448677
Email: eeg@emirates.net.ae
Website: www.eeg-uae.org
May 28, 2009
- Nokia collaborates with Emirates Environmental Group (EEG) to raise awareness on mobile recycling in the UAE and expand its take-back facilities -
Dubai, United Arab Emirates, May 24th 2009: Only 3% of people recycle their mobile phones despite the fact that most have old devices lying around at home that they no longer want, according to a global consumer survey released by Nokia. Three out of every four people added that they don’t even think about recycling their devices and nearly half were unaware that it is even possible to do so.
The survey is based on interviews with 6,500 people in 13 countries including the UAE, Finland, Germany, Italy, Russia, Sweden, UK, USA, Nigeria, India, China, Indonesia and Brazil. It was conducted to help Nokia find out more about consumers’ attitudes and behaviors towards recycling, and inform the company’s take-back programs and efforts to increase recycling rates of unused mobile devices.
In the UAE, around 65% of people said that when thinking of recycling, they do not think about recycling their old and unwanted mobile phones, with the majority keeping them lying around at home. This can be attributed to awareness levels regarding mobile phone recycling, with 59% admitting that they did not know that it is even possible to do so.
It is in this regard, Nokia and EEG are rolling out the Take Back Program to provide the community with the necessary information and to raise awareness on the opportunity to recycle old mobile devices and accessories. The initiative also falls in line with EEG's other environment initiatives in the UAE that address growing waste problem of the country and show best practices in resource conservation.
Mia Ranta-aho, Senior Environmental Manager, at Nokia Middle East and Africa said, "It is clear from this survey that when mobile devices finally reach the end of their lives that very few of them are recycled. Many people are simply unaware that these old and unused mobiles lying around in drawers can be recycled or how to do this. Nokia is working hard to make it easier, providing more information and expanding our global take-back programs.
"Today, we are further strengthening our take-back capability in the UAE to cover all our service centers in the country. If each of the three billion people globally owning mobiles brought back just one unused device we could save 240,000 tones of raw materials and reduce greenhouse gases to the same effect as taking four million cars off the road. By working together, small individual actions could add up to make a big difference," she added.
Mrs. Habiba Al Marashi, EEG Chairperson said, "We would like to encourage the community to support this Take Back Initiative which we are launching today as a direct response to the e-waste challenge. We are committed in addressing efficiently the recycling and or proper disposal of different materials to reduce the impact of waste on human health and the environment. We urge therefore the community to recycle their old mobile phones and accessories in order to produce new materials and reduce carbon emissions in the process".
Mia Ranta-aho added, "Using the best recycling technology nothing is wasted. Between 65 – 80 per cent of a Nokia device can be recycled. Plastics that can’t be recycled are burnt to provide energy for the recycling process, and other materials are ground up into chips and used as construction materials or for building roads. In this way nothing has to go to landfill."
The findings highlight that despite the fact that people on average around the world have each owned around five phones; very few of these are being recycled once they are no longer used. Only 3% said they had recycled their old phone. Yet very few old devices, 4%, are being thrown into landfill. Instead the majority, 44%, are simply being kept at homes never used. Others are giving their mobiles another life in different ways, one quarter are passing on their old phones to friends or family, and 16% of people are selling their used devices particularly in emerging markets. Up to 80% of any Nokia device is recyclable and precious materials within it can be reused to help make new products such as kitchen kettles, park benches, dental fillings or even saxophones and other metal musical instruments Nokia has collection points for unwanted mobile devices in 85 countries around the world, the largest voluntary scheme in the mobile industry. People can drop off their old devices at Nokia’s service centers, the EEG Office and Nokia Branded stores across the UAE. To find their nearest take back point people can visit www.nokia.com/mea/environment
To raise awareness about recycling, Nokia has been running a series of campaigns and activities to give people more information on why, how and where to recycle their old and unwanted devices, chargers and mobile accessories.
Did you know?
Tips how to use your mobile device the most energy efficient way:
- Unplug the charger when the battery is full.
- Decrease the brightness of your phone’s screen if you wish to use less energy.
- Set the standby time to the minimum to avoid unnecessary energy consumption.
- Turn off or disable the sounds you don’t need such as keypad tones. You may also want to adjust the volume of your phone to average level, particularly if you are inside your home or office. Fewer sounds mean you’re using less energy.
- Turn off functionalities like Bluetooth, WLAN etc. when you’re not using them.
- Take your no longer needed mobile phone back for recycling. You can find the nearest recycling point at www.nokia.com/mea/environment
- Consider using your mobile device to read emails and browse the internet. Research suggests doing this uses one thirtieth of the energy used by a laptop computer.
About Nokia
Nokia is the world's number one manufacturer of mobile devices by market share and a leader in the converging Internet and communications industries. We make a wide range of devices for all major consumer segments and offer Internet services that enable people to experience music, maps, media, messaging and games. We also provide comprehensive digital map information through NAVTEQ and equipment, solutions and services for communications networks through Nokia Siemens Networks.
About EEG
The Emirates Environmental Group (EEG) is a voluntary, non-government organization (NGO) devoted to protecting the environment through means of education, action programs and community involvement. EEG is actively encouraged and supported by concerned local and federal government agencies. It is the first environmental NGO in the world to be ISO 14001 certified and the only organization of its kind in the UAE with accredited status to the United Nations Convention to Combat Desertification (UNCCD). In 2005 EEG was awarded accredited status to the United Nations Environment Programme (UNEP)’s Governing Council. It is also a member of the United Nations Global Compact and is a focal point for the Global Compact in the GCC States. EEG is also a member of the International Union for Conservation of Nature (IUCN). Emirates Environmental Group is open to men and women of all nationalities, as well as to public and private organizations, academic establishments and international institutions.
Media Enquiries:
Tala Toukan
Communications Manager, Lower Gulf
Nokia Middle East and Africa
Tel: +971 4 369 7600
Email: Tala.Toukan@nokia.com
www.nokia.com
Omnia Samra
Consultant for Nokia
Impact Porter Novelli
Tel. : +9714 330 4030
Email: O.samra@ipn.ae
Emirates Environmental Grou p
Tel: 04-3448622
Fax: 04-3448677
Email: eeg@emirates.net.ae
Website: www.eeg-uae.org